Marketing

 

Serious Strategy

We partner with you to develop a tailored integrated marketing strategy and plan. This could involve campaigns, lead generation, product lifecycle planning, new product developments, website, digital presence, collateral and customer communications – it all depends on your business requirements and budget.

 

Special Ops

We don’t believe in “fluffy” marketing. We plan, analyse and measure all marketing activities to ensure that you receive a great return on your investment.  It’s about research, integration, implementation and monitoring executed with precision, and a dose of common sense.

 

Who am I?

Don’t get lost in the crowd. Your brand strategy and position marks your place in the market and differentiates your business from the competition. We work with you to understand where you are and where you want to go.  Then we create a brand and position strategy and plan which secures your business a unique place in the market.

 

No Islands

Effective marketing can’t be implemented in isolation. We’ll also work with you to ensure planned marketing activities are aligned with the other areas of your business.

 

 

No cookie cutters in sight!

All activities are tailored to your goals and business. We develop a marketing plan tailored to your business goals, capabilities, priorities, strengths and budget.

 

Cultural Connections

We can also assist international businesses to market their products and services into Australia, or assist your Australian-based business to break into Asia.

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Communication

 

Communicating with your customers is crucial.

It’s said that “customer service is the new marketing”. Your customer engagement can make or break your business.  We can manage your customer communications, emails and newsletters and help you use social media (Facebook, Twitter, etc) to interact with your customers on a whole new level.

 

No time (or inclination) to write stuff?

We can write and produce marketing collateral including brochures, whitepapers and website copy.  Our speciality is translating your technical or complicated product into easy to understand features and benefits that your customers will want.  Our professional writing is clear, interesting, and tailored to your business’ image.

 

Want to hold a customer event but don’t know how?

We can develop and organise seminars and events for your customers. We can even manage the event on the day so that you can concentrate on your customers.

 

In 2010 our clients won 70% of the industry awards that we helped them apply for.

Winning an industry award is a great way to gain valuable PR, recognition and credibility for your business.  We can help you identify an appropriate award and write your award submission to give you the best possible chance of securing an industry accolade.

 

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Digital

 

Digimarketing, social media, social networking, tweets, RSS, SEO, blogosphere…

Confused?  We’re not.

We partner with your business to tailor an appropriate digital marketing strategy for your business.   Every business is different, so we don’t apply a “cookie cutter” approach to digital marketing.  We’ll work with you to determine the best strategy for your business.

We won’t recommend something because it’s “cool” or “trendy”. We’ll only recommend something if it will add value to your customers and business.

 

Wicked Web Works (WWW)

Your website represents your business in the same way a CV represents a job seeker.  You only get one chance to make a good impression. That’s why your business website needs to hit the mark with its audience.

Our in-house web team can design and develop a professional website for your business.  We’ll work with you to ensure the website reflects your business and that it projects the right image to your customers.

Got website ideas? Great!  Tell us what you have in mind!

Got nothing? That’s great too!  We love being creative!  Let us show you our ideas.

We can write and manage the content for your website, manage your domains and hosting, and help you to keep your website up to date by providing ongoing support and management.

Now that you have a shiny new website you’ll need to get people to look at it. We offer search engine management and optimization services to drive traffic to your website.

Is there anything we can’t do?!

 

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Design

 

Are you a brand new business?

We have an in-house designer who’ll develop a logo and brand identity that suits your business’ personality and gets attention.

You’ll be heavily involved in the design process so that your new logo accurately reflects your business’ goals, customers, culture and values.

 

Having an identity crisis?

Our designer can help you rework your current logo and brand into something fresh, but not completely foreign.

 

Say it with…stationery

We develop professional and eye catching business cards, stationery, and marketing collateral like brochures, flyers, posters and signage.

Our graphic designers can create just about anything you need

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